Yobi Ventures, Inc. and our subsidiaries (“Yobi”, “we”, “our”, us”), is a pioneer in the field of behavioral artificial intelligence (“AI”), especially in the field of advertising, developing machine learning, media performance optimization, data monetization, and personalization solutions. This Website Privacy Notice (the “Notice”) explains who we are, how we collect, use, and disclose Personal Information through our public-facing Website (www.yobi.ai) (the “Site”) and sales and marketing activities, as well as how you can exercise your privacy rights.

This Notice applies to individuals (“you” and “your”) who: (i) are visitors of the Site, and (ii) may come into contact with any of our marketing and sales related efforts or activities (“Marketing Activities”). The purpose of this Notice is to inform you of our practices, particularly our privacy-preserving approach to the use, collection, and disclosure of your Personal Information as well as your privacy rights and how to exercise them. Yobi operates the processes contemplated by this Notice as a “business” or “controller”, as relevant from time to time under applicable laws.

If you would like more information about how Yobi processes Personal Information collected in connection with our technology and solutions (the “Services”), please visit our Solutions Privacy Notice and our Yobi Pixel Policy. 

Yobi is a pioneer in the field of behavioral AI, especially in the field of advertising. We are a machine learning and AI company that offers a proprietary machine learning, predictive model (“Proprietary Model”) tuned to predict consumer behavior, not identity. Yobi preserves consumer privacy by transforming raw data, ethically sourced from first party relationships into vector embeddings. Yobi optimizes digital media outcomes and predicts user insights to reach marketing goals for brands, advertisers, agencies, and more.

As used in this Notice, “Personal Information” means information that relates to an identified individual or to an identifiable individual or household. We start to collect Personal Information as soon as you start interacting with the Site or contacting us directly. We may collect Personal Information directly from you, from your device, or from third parties. We need to collect some Personal Information from you to provide you access to the Site. Sometimes providing Personal Information is optional.

Personal Information you may provide to us:

Personal Information we Receive from Third-Parties:  

Our Site not intended to or directed at children under the age of thirteen (13). We do not knowingly collect Personal Information from such children. If you are a parent or guardian and believe your child’s Personal Information may have been processed through the Site, please contact us by using the information in Section 11, “How can you contact Yobi?”.

We use technical, Personal Information, and any inferences drawn from such Personal Information for the following purposes:

• Enable Your use of our Site;
• Manage and improve our operations, products, and services;
• Protect our Site and business through security and fraud prevention;
• Conduct business operations in support of our core activities, such as analytics and research and development;
• Contact you regarding Yobi and business or related opportunities, and other subjects we think may be of interest to you;
• Communicate with you and to provide you with the information that you have requested from us, and for relationship management, and marketing purposes;
• Customize content, preferences, and advertising on our Websites, across the Internet and elsewhere;
• Create aggregated or de-identified information, which we may use and disclose without restriction;
• Enforcing compliance with applicable laws, regulations, and other legal processes, as well as industry standards and our company policies and procedures; including to respond to inquiries from government entities managing risks, investigations, reporting, and other compliance activities, preventing, identifying, investigating, and responding to fraud, illegal or malicious activities, and other activity that violates or may violate applicable laws, regulations, legal process or our policies responding to court orders or other government and law enforcement mandates or requests identifying or managing legal actions related to our or others’ rights or property supporting actual or threatened claims, defenses, or declarations in a case or before any jurisdictional and/or administrative authority, arbitration, or mediation panel fulfilling our legal obligations; and
• Establish, exercise, or defend our legal rights.

Yobi may disclose your Personal Information to other parties for our business purposes to operate, support, maintain, and improve our Site and Marketing Activities. To the extent we voluntarily disclose any Personal Information, we ensure it is protected by the recipients in a manner consistent with our own policies and standards.

For example, we may disclose the categories of Personal Information in Section 2 “What data do we collect?”  as follows:

• Corporate Transactions: We may disclose Personal Information as part of, or to take steps in anticipation of, a sale of all or a portion of our business, a divestiture, merger, consolidation, asset sale, bankruptcy, or other significant corporate event.

• Customers and Other Business Partners: We may disclose Personal Information to our Customers, suppliers, or other business partners in connection with offering, maintaining, and improving our operations and our Marketing Activities. 
  

• Legal: We may disclose Personal Information when we believe disclosure is appropriate or required to comply with any applicable law, regulation, legal process or government request or to enforce our agreements and policies, including due to a subpoena or similar investigative demand, a court order, or other request by a law enforcement or government agency, or as otherwise required by law. We may disclose Personal Information if we believe, in good faith, that such disclosure is appropriate or necessary to protect or defend our rights or the rights of others, to assist in an investigation or to prevent illegal activity. 

• Protection of Yobi and Others: We may disclose Personal Information when we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud, or other wrongdoing; to protect and defend the rights, property, or safety of our company, our employees, our partners, or others; and to enforce our contracts and policies.

• Service Providers and Vendors: We may disclose Personal Information to companies that provide services to us, such as providers of data storage, marketing, web hosting, security, analytics, and fraud prevention. We disclose your contact information with our service providers who manage our Site and distribute our Marketing Activities.

• Subsidiaries: We may disclose Personal Information to our parent company, sister companies, subsidiaries, joint ventures, or other affiliates to operate, maintain and improve our Solutions and our business. You can request a list of our affiliates by contacting us at privacy@yobi.ai.

• Third Parties involved in a Corporate Transaction: We may disclose Personal Information as part of, or to take steps in anticipation of, a sale of all or a portion of our business, a divestiture, merger, consolidation, asset sale, bankruptcy, or other significant corporate event.

• Other Lawful Disclosures: We may engage in other disclosures of Personal Information for business purposes that are legally permitted.

We will retain the Personal Information described in this Notice when retention of such Personal Information is reasonably necessary to:

• Manage our operations, manage your relationship with us, or satisfy another purpose for which we process the Personal Information;
• Carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was obtained;
• Protect or defend our rights or property; or
• Comply with applicable laws or regulations or when we are required or permitted to keep your Personal Information by applicable laws or regulations.

If Personal Information is used for more than one purpose, we will retain such Personal Information for the longer of the applicable periods. We may maintain certain Personal Information indefinitely according to legal or regulatory requirements, including applicable legal holds, or for data backup or recovery purposes.

Yobi has implemented appropriate technical, physical, and organizational measures designed to protect Personal Information against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorized disclosure or access, as well as other forms of unlawful processing. While we follow generally accepted standards and best practices to protect Personal Information, no method of storage or transmission is completely secure. However, we are constantly working to improve our safeguards and keep your Personal Information secure. For more information, visit our Trust Center.

Individuals in certain states may have consumer privacy rights enabling them to make requests related to their Personal Information. Residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia have several rights under the applicable privacy laws and regulations (“U.S. Privacy Laws”). To exercise these rights, you can use this form or contact us at 1-866-I-OPT-OUT (1-866-467-8688) and enter 2385#. We will not discriminate or retaliate against you for exercising your privacy rights.

For persons subject to the applicable U.S. Privacy Laws, these rights are:

• The right to access any Personal Information we may hold about you, including information about the categories and the specific pieces of Personal Information.
• The right to correct any inaccurate Personal Information we may hold about you.
• The right to request that Yobi delete any Personal Information we may hold about you.
• Under certain circumstances and to the extent technically feasible, the right to request that we provide Your Personal Information directly to another (i.e., right to data portability).
• To the extent your Personal Information is processed based on consent, you have the right to withdraw that consent at any time.
• To the extent it applies to you and your Personal Data, the right to opt out of sales and sharing for cross-context behavioral advertising or targeted advertising. To opt out visit https://www.yobi.ai/opt-out.

To the fullest extent possible, we fulfill any request related to an individual provided we can match the individual to the Personal Information we hold in our systems. However, in certain circumstances we may be required to verify your identity to fulfill a request. To verify your identity or understand the scope of your request we may need to request additional information about you. You will need to provide an email address so we can communicate with you and support your request, as well as any information we may need to allow us to verify whether we hold any Personal Information about you. Please be aware that circumstances may exist that will prevent us from being able to fulfill your request, but if we are unable to do so, we will explain why. To the extent we do not hold any Personal Information about you we will let you know. We make best efforts to respond to all inquiries and requests as soon as reasonably possible, but please allow up to thirty (30) days for us to respond.

Authorized Agents. Yobi accepts requests from authorized agents on behalf of individuals who reside in a state that allows requests through an authorized agent. If you are an agent making a request on behalf of a consumer, we reserve the right to take steps to verify that you are authorized to make that request, which may include requiring you to provide us with written proof such as a notarized authentication letter or a power of attorney from the consumer. We also may require the consumer to verify their identity directly with us. If you do not provide the signed designation form or appropriate verification of your authorized status, we cannot honor any requests you submit on behalf of the individual.

Appeals. Depending on the state in which you reside, you may be able to appeal a decision made regarding your privacy request by submitting a request to privacy@yobi.ai. In the event we deny your appeal, we will provide a written explanation of the decision, and the instructions on how to contract your local Attorney General, or relevant authority, for further review where permitted under certain U.S. Privacy Law.

Opt-Out Preference Signals. Yobi does not use tracking technologies on its Site. As a result, Yobi does not detect or respond to browser-based opt out signals such as the Global Privacy Control (“GPC”). You can opt out of the sale (or sharing for cross-contextual behavioral advertising) of your Personal Information via this Form.

Do Not Track. Some Web browser settings may allow You to automatically transmit a “Do Not Track” signal to online services You visit. Note, however, there is no consensus as to what “Do Not Track” means in this context. Like many other online services, Yobi does not currently recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions. To find out more about “Do Not Track”, You can visit: https://www.allaboutdnt.com.

Marketing Opt-Outs. You may unsubscribe from our marketing related newsletters by clicking the “unsubscribe” link at the bottom of each email.

Browser Settings. You may be able to set your browser to refuse certain types of cookies, or to alert you when certain types of cookies are being used. Some browsers offer similar settings for HTML5 local storage and other technologies. However, if you block or otherwise reject cookies, local storage, JavaScript or other technologies, the Site may not function as expected. If you replace, change, upgrade or reset your browser or device, or delete your cookies, you may need to use these opt-out tools again.

In certain circumstances, Yobi may disclose Personal Information in a way that would constitute “selling” or “sharing” under the California Consumer Privacy Act and similar U.S. Privacy Laws. The categories of Personal Information we may “share” or “sell” can be found in Section 2 “What data do we collect?”. The purpose for which we may “share” or “sell” can be found in Section 3: “How do we use the data we collect?”. The categories of third parties to whom Yobi may “share” or “sell” Personal Information can be found in Section 4: To whom do we disclose Personal Information?”. The categories of third parties to whom Personal Information may be made available may include marketing partners, data analytics partners, and social media platforms. U.S. Privacy Laws provide residents of these states with the right to opt-out of the “sale” or “sharing” of Personal Information. You can opt-out via as described in Section 7 “What are your privacy rights and choices”.

In certain states, we may be considered a data broker. This means we collect and process Personal Information from third-party sources and provide insights, analytics, or services to our Customers based on that information. We do not have a direct relationship with all individuals whose data we process. We are registered as a data broker, or in the process of registering, in states where required by law, including California, Vermont, Texas, and Oregon. To learn more, you can visit each states’ Secretary of State Website as linked above.

Yobi uses Artificial Intelligence (“AI”) in various capacities and ways throughout the organization. While Yobi makes use of these helpful AI technologies, we do not engage in “automated decision-making” or profiling that has a significant legal effect as defined by U.S. Privacy Laws and other applicable regulations.

Yobi’s Site uses cookies, pixels, and web beacons (“Cookies”) to enable our Site to function. Yobi does not use any Cookies to remember you or for other non-required purposes other than to make our Site function as expected. Yobi’s Site does not have any Cookies for targeted or behavioral advertising purposes.

If you have any questions, concerns, or comments about this Notice, or you believe your Personal Information has been used in a way that is not consistent with this Notice or your choices, you can contact our Privacy Team, via email at privacy@yobi.ai.

If you access the Site from outside of the United States, please be aware that Personal Information collected through the Site may be transferred to, processed, stored, and used in the United States and other countries where we have contractors and vendors. Data protection laws in the United States and other jurisdictions may be different from those of your country of residence.

Yobi may update this Notice from time to time, such as to reflect changes in our practices or to comply with laws and regulations. We will post those changes here or on a similarly accessible page.

Effective Date: date of publication of this Notice

Below are the metrics for all privacy rights requests received by Yobi, via our opt-out form, in 2025.